Hollingworth, Guy: Waiting for Inspiration ©2008 Guy Hollingworth Softcover, spiral-bound, 8.5x11", 94 pages

Image courtesy eBay seller folk000

Comments: Details lecture given for The Francis White Centenary Lecture at the Magic Circle Centenary in 2005.

Contents (from book ToC):

3 Introduction

7 Preliminary Matters
-the analogy with companies
-innovation at all?
-optimising strategic direction
-SWOT analysis

15 1. Identifying Opportunities
-Customers
-Competitors
-Market Analysis
-Drawing out opportunities
-Deciding which opportunities to pursue

35 2. Identifying Requirements

39 3. Generating Concepts for Effects
-Analogies
-Own Experiences
-External Stimuli
-Checklists & SCAMPER

49 4. Evaluating the Concepts
-Coarse filter
-Detailed evaluation (simplified QFD)

57 5. Requirements for Methods

59 6. Generating Concepts for Methods
-Basic methods
-Analogies
-Own Experiences
-External Stimuli
-Checklists & SCAMPER
-“Basic Structure"

71 7. Evaluating Methods
-Coarse filter
-Detailed evaluation (simplified QFD)

75 8. Refinement of the Solution
-FMEA

83 9 Further Development and Testing

87 Appendix 1
-Brainstorm

88 Appendix 2
-FMEA

89 Appendix 3
-Method for Torn and Restored Card

93 Bibliography and Further Reading