Comments: From the book:
"Mac“ McDonald was a pitchman, pure and simple. His tricks, with the
exception of the Big Top, were designed for a pitch - to be sold.
Mac put a lot into each trick, making it an independent,
merchandiseable unit."
Contents (from book ToC):
3 Just Call Me Mac...: A Brief History of Mac McDonald
8 The Magic Business: A Chain of Trick Stores
10 McDonald's Magic: The Champagne of Magic
14 Mac's Tricks: Simple Things that made a legend
17 Small Miracles: Rings, String and a Magic Lesson
19 The Egg on Fan: the creation of life
22 More Magic: a coin and a puzzle
24 Pitch Tricks: Svengalis, Rattlers, and Monte
26 The Coin in Glass: Professor Hillman and His Strange Stuff
28 The $100 Ace Routine: One for the Money
29 The Big Top: A Big Way to End an Act
31 The Real Secrets: The things that count