Bud Dietrich & Dick Jarrow: The Trade Show Handbook

Dietrich, Bud and Dick Jarrow: The Trade Show Handbook
©1973 Brown & Bigelow
Softcover, saddle-stitched, 7x9", 46 pages

©1976 Magic, Inc.
Softcover, saddle-stitched, 5.5x7.5", 76 pages

Brown & Bigelow Edition
Image courtesy eBay seller OurMagic

Bud Dietrich & Dick Jarrow: The Trade Show
Handbook

Magic, Inc Edition
Image courtesy MagicEstateSale

Comments: Tips and advice about the Trade Show market. No tricks.

Contents (from 2nd Edition book ToC, updated July 2019):

1 Introduction

4 What This Book is About
6 The Agent
15 Auditions
19 The Audience
21 How To Find Material For Trade Show Routines
27 Routines
31 Microphones
35 Give Aways ... A Prize In Every Booth
37 Income vs Taxes
42 Sales Meetings And Hospitality Rooms
46 Bits And Pieces
46 - Grooming
46 - Punctuality
46 - Substitutes
47 - Age
47 - Lighting
48 - Close-Up Magic
49 - Loitering
50 - Attitude
51 - Supplies
52 - Professional Courtesy
53 Murphy's Law
56 The Twilight Zone
63 And Now ... A Word To The Sponsor
67 Selecting A Trade Show Entertainer
71 Sales Points And The Entertainer
73 Terrific! I Wish We Could See Better
76 Show And Tell Time Is Over